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  • 24.05.2017
    Latest from Pharma in Focus
    Time to disrupt pharma marketing 
    Marketing: Forget science, persuasion, USP and proposition and try a less rational, more emotive pitch says Leif Stromnes from DDB Australia.
    US pounds NZ's Pharmac 
    Views from Abroad: Annual US trade report again slams NZ's pharmaceutical management agency over its pricing and reimbursement system while Australia comes out unscathed... for now.
    AZ pipeline under scrutiny 
    Pipeline: AstraZeneca's pipeline is under scrutiny - and for some analysts found wanting - after the British pharma giant announced it was selling Euro rights to genericised heart failure drug Seloken, branded in Australia as Toprol-XL.
    Sigma sues Chemist Warehouse 
    Retail: Claims threats to source 'certain products' from another wholesaler, would cost it between $5m and $10m, potentially cutting EBIT by five per cent.
    Disease awareness ads under fire 
    Drug Promotion: The use of so-called 'disease awareness' advertising leads to waste, over-diagnosis and inappropriate therapy says JAMA.
     
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